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Aug 22, 2014

The Social Side Of Back To School Shopping - #infographic

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The Social Side Of Back To School Shopping - #infographic

Will social media-centric back to school campaigns lead to sales? Yes, according to a new study from Crowdtap, which says that shoppers will leverage social for product discovery.

Crowdtap, A social influence marketing platform, polled 850+ men and women (ages 13 and older) - who were screened as back to school shoppers - to understand social media as it relates to back to school shopping.

Here are some key highlights from their research:

64% of shoppers reported that social media will play a role in their back to school shopping this year.

Social media dominated discovery of new products, deals and ideas for back to school shoppers — 61 percent of respondents will use social media sites like Facebook, Instagram or Pinterest.

63.5% of shoppers have purchased a back to school item that they found on social media – showing that social discovery leads to purchase.

See rest of the findings in this infographic.

Social discovery prompts back to school product sales - #infographic

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