Generating 2.5 million page views per month, Pinterest's explosive popularity is making it a major sales tool for social-savvy online retailers. Here's an infographic from ripenecommerce that breaks down how it's engaging and converting consumers worldwide and proposes some tips for maximizing engagement on Pinterest.
Some key statistics from above visual:
38 percent users made a purchase because they saw it on Pinterest. That was 21 percent in 2010.
Referred Pinterest users spend 70 percent more than non-users.
75 percent of daily Pinterest traffic comes from mobile apps.
22 percent of Americans use Pinterest once a month. That was 12 percent in 2012.
