Engaging on social media is a fine balance. Come on too strong with a sales pitch and a hard sell, and your prospects will go running. Engage too little and you'll never be able to source qualified leads.
To help you find that balance, salesforce compiled a quick list of do's and don'ts in an infgraphic that will help you understand at a glance how to approach social selling and generate real results.
A key takeaways is:
Set your goals: Before you start marketing on social media, make sure you set goals for your efforts, like how many leads would you ideally like to generate. Because jumping into social media marketing without a plan or strategy can handicap your efforts from the start.