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Apr 11, 2014

The Rise of Mobile-Friendly Email Design - infographic

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The Rise of Mobile-Friendly Email Design - infographic
With the majority of emails now being read on mobile devices and mobile-users regularly unsubscribing from or deleting email designed solely for desktops, more brands are adopting mobile-friendly email design techniques - whether it's mobile-aware design or more sophisticated responsive design.
This infographic from exacttarget team takes a closer look at the difference between responsive, desktop and mobile design — and the future outlook for each of these.
A key takeaway is: Smartphone savvys are more likely to abandon sites that are not user-friendly for mobile devices. Chances are, they'll never visit your website again. So it's essential for businesses to build both their website and emails mobile-friendly today.
The Growing Adoption of Mobile-Friendly Email Design #Infographic

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