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Mar 2, 2014

Winning Strategies For Content Marketing Marathon - infographic

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Winning Strategies For Content Marketing Marathon - infographic
Content marketing is not a new marketing form, but it's exponentially expanding its roots in 2014, with effective ways to build brand awareness and generate traffic.
From infographics and explainer-videos to blog article, all sizes of businesses are leveraging this channel to reach their potential customers.
The infographic below created by skyword looks at how marketers execute their content marketing strategy and what they believe are winning best practices.

Some key takeaways are:
68 percent of brands say their primary content marketing objective is engagement, but they want their strategies to achieve much more.
58 percent of content marketing leaders say their strategies improve engagement with customers and prospects.
87 percent cite, Creating original content is the best practice they follow to see results.
Keys to Winning the Content Marketing Marathon nfographic

Photograph: Petar Chernaev/Getty Images

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