Mar 21, 2014
The Chemistry of Content Marketing: The Periodic Table of Content
Posted by Irfan Ahmad Digital Information World Author Pakistan author profile Friday, March 21, 2014 contentmarketing , info-graphics
Did you know that content marketing is also a chemistry?
Just like matter, content is also made up of small particles, like Ar (articles), V (video), Im (images) etc. And these particles can be broken down into further smaller particles or can be combined into larger pieces, just like the real elements on the Periodic Table.
Thinking about content marketing as elements will give you a better understanding of how to define a content strategy, goal, content type and format.
Check out this handy chart created by econsultancy that'll show you what the content marketing universe is made of.
Header image by: neyeni.net