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Feb 14, 2014

Sochi By the Numbers - An Analysis Of Social Media And The Winter Olympics - infographic

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Sochi By the Numbers - An Analysis Of Social Media And The Winter Olympics - infographic
If hastagging were an Olympic sport, did you know Canada would take the gold, the U.S. would take silver and the U.K. would collect the bronze?
Here, from social marketing company Offerpop, is a look at the social media side of Sochi. You’ll learn about the Clorox toilet wand specifically fashioned to deal with #SochiProblems, and how even though Shaun White did not medal in snowboard halfpipe, he’s still a social media superstar with over 193,000 tweets about him so far during the Winter Games.

Sochi By the Numbers - An Analysis Of Social Media And The Winter Olympics - infographic
How Sochi does Social - Infographic

A key takeaway: #London2012 was more hot on social media than #sochi2014. But that hasn’t stopped brands like Clorox and PandG from creating buzz with winning strategies.

photo credit: foxnews

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