Since social media entered the marketing landscape, it has been the preferred tool of content marketers to drive traffic, leads and sales to their business. And according to a study, social channel is the no. 1 tactic of content marketers, favored by 87 percent. Along with social media, business-to-business marketers use 12 different content marketing tactics, including blogs, case studies, videos, infographic, etc. to achieve their digital marketing goals. See this infographic from GetSmartContent that takes a closer look at the content marketing success metrics, how B2B organizations personalize content and 2014's projections for content marketing.
Are you making the most if your content? Before you finalize your 2014 budget, delve into your current content arsenal and see what existing content can be repurposed for new marketing initiatives. Then, focus on a strategy to serve the most relevant content to the right visitors at the right time.
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