Dec 19, 2013
Facebook Ad Performance Spikes for Retailers on Key Dates of Shopping Season [INFOGRAPHIC]
Posted by Irfan Ahmad Digital Information World Author Pakistan author profile Thursday, December 19, 2013 Facebook , info-graphics , Social-Media
According to Facebook Marketing Company Kenshoo, on this Holiday season, Facebook advertising were a main strategy for many retail brands. In addition Kenshoo Social found that Facebook advertising ROI have performed pretty well for retailers. Check out this visual called Facebook Ad Performance Spikes for Retailers on Key Dates of Shopping Season, for more insights.
Some key takeaways from infographic:
Nearly 1/3 of the revenue and conversations from Nov 1 2013 through December 2 occurred between U.S. Thanksgiving and Cyber Monday.
Cyber Monday and Black Friday generated triple the average number of conversions during the early shopping period.
Average conversion between Thanksgiving and Cyber Monday 81% higher than Nov 1 Through Nov 27.
image by: allfacebook