Nov 27, 2013
How Digital Marketers Should View Cyber Monday [INFOGRAPHIC]
Posted by Irfan Ahmad Digital Information World Author Pakistan author profile Wednesday, November 27, 2013 info-graphics , smartphones
Since its creation in 2005, Cyber Monday has grown to become the single biggest online shopping event of the year. Online shopping this holiday season is expected to grow by as much as 15% topping over $2 Billion. Targeted advertising on native social platforms like Facebook and increased mobile usage are at the heart of this online sales blitz, in what is fast becoming a holiday shopping staple.
This infographic by Ampush takes a closer look at how Cyber Monday has become a great mobile event.
As, the Cyber Monday sales has grown 550% on mobile, 1 in 3 women are influenced by special offers on Facebook and 38 million teens consider their purchasing decisions are mostly influenced by social media - it's becoming extremely important for marketers to consider mobile and social media trends in their marketing strategies to take their business one step ahead of digital marketing race.
image courtesy of Shutterstock