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Jul 13, 2013

The No Hype, Buzzword-Free Guide To Creating Quality Content For Your Business #infographic

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The No Hype, Buzzword-Free Guide To Creating Quality Content For Your Business #infographic

There is a simple, corroborate path that anyone can follow to create good content. This is it, in simple and easy nine steps.
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The No Hype, Buzzword-Free Guide To Creating Quality Content For Your Business #infographic

Think About What You Know

Think about what interests you. Make a list of things you know well about, which things people seem to want to hear about, and the topics you're interested in and that get you exited.

Find Good Sources

Collect the websites, blogs, books and other sources that contain the best writing and reporting about your topics. Keep adding new ones and pruning the less valuable ones.


Every day. The good stuff, a lot of it. Within your topics, by the sources that matter. Analyze what works. read some bad stuff, too. Ask yourself, "What makes it bad?"

Save Things

Remember when you see that one piece and you realized what was missing in it, or it flare a related thought that went awkward? Did you save it, file it away in a proper place with your notes and ideas? That's what writers do. Do that.

Hold An Editorial Meeting

Grab a few colleagues, tell them to bring good things they read recently and one or two important topics. Share your ideas. Think up headlines for articles you'd all like to read. Now assign them to each other. Repeat weekly.

Give Yourself Deadlines

Deadlines provides focus and motivation. To really work, they must be shared. Put them on an editorial calendar. Hold yourself to your deadlines. Get other people to hold you to your deadline. Hold other people to theirs deadlines.


This is the natural extension of reading, keeping notes and refining of your ideas with colleagues. Know your angle. Share an anecdote that helps illustrate your point. Be clear. Don't use words you don't understand. Don't waste your words by using them carelessly.

Get Edited

Good content comes in part from good editing. You need an editor. Ask him to ensure what you've written is clear and has a point. Ask him to be generous with praise. Talk about the changes he made. Focus on what serves the reader, not your ego.


Writing good content isn't rocket science but it does require multiple steps the more you do it, the easier it gets.


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