Covering the world of marketing, social media, technology and infographics.

Jul 29, 2013

How Small Businesses Can Attract More Audience

No comments :
image: How Small Businesses Attract More Audience for Shopping

In this age of the internet, it is not difficult to find more audience, more customers to your small business of selling consumer products. However, for attracting customers to your online business requires a well designed e-commerce marketing plan. Since there are many online shopping businesses such as Flipkart, eBay, Naaptol, and more and competition is fierce. Your plan should involve the elements that not only help you get a serious audience but also protects the reputation of your brand. For a business to touch the sky that leads to success there must be an evaluation of your potential customer base. Accordingly, the marketing efforts should be tailored with the customization of your products and services to the customer. Here are a few ways that can help you achieve your goal.

How Small Businesses Can Attract More Audience

Be specific

You should concentrate on the art of attracting and not the science behind it. For that you need to narrow down to define your target customer and be specific. Business owners usually define their customer base too broadly, which is quite a mistake as it makes it tough for them to engage in effective marketing efforts. A more carefully and effectively defined target audience sets a foundation of all your marketing activities, giving you instant profits even in low cost and simple marketing methods.

Improve your online visibility

Work on your online visibility and fundability. Your potential customers should find you easily in simple online searches and all searches should lead them to real and trustworthy information about your business and you. For instance, for popular online shopping portals like Naaptol, eBay and more, one thing is common that they have a better visibility and are continually working on it.

Enhance your online presence

Analyze the current state of your online presence and assess the kind of changes you need to do. Name of your website should appear in the results when people search for your type of businesses. It is very important that people get your name when they make local search for the business. Maintain your website with most updated and correct information to create credibility and try to build a relationship with your targeted audience by improving your online participation and interaction. Relationships go too far when it comes to businesses.

Single online identity

To represent your business and improve its credibility, you create a single domain name and online identity. Keep the name of your business short. Use the name of your business as the primary keyword in all your online descriptions.

Leverage social media to spread the voice

Social media is the right tool in the hands of business owners that if used wisely can reap fortunes for them. Claim your business name on all the major social media networks though you might not plan to use all of them in near future. Try to find out the networks your potential customers are using more. Make popular social networking sites like Facebook, twitter, Google+ and Pinterest as your starting point. Later on you can increase your reach to other networks too. Put updates about your business, new products and services and other news. Participate in the conversations going around and listen to what other participants are saying about your type of products and services. Online shopping business like Naaptol, Myntra and others have their profiles on various social networks and their fans can reach them there and interact with them.

Create a plan to share content

For any online business, content is very important. Develop a content sharing program about your business which will help you pull people to your WebPages. Content should be relevant, useful and consistently devised information instead of sales pitches. To be visible consistently, you can publish a few posts per week, a couple of Twitter posts per day and Facebook entry after every few days. Once you pick the rhythm of the process, it is not a difficult task.

Think local

Small businesses if think locally can achieve a huge clientele. For an online business entire online community   is considered, though attracting a local audience is a huge success. Research on your local markets and focus on them. For instance, Naaptol which is very popular online shopping portal has focused on India market.

Keep your website optimized

Use good title, Hi tags, right keywords density, meaningful URLs and fine descriptive copy. It helps search engines and customers find you easily. 
Put adverts on local online and offline classifieds. Enter the name of your business on the Google local search to help customers looking for local services find you. Use locally targeted Google ad words that can create good queries for you.

Put some extra reasons to shop at your business

Customers, these days, are in look out for some real bargains and good incentive. So what you can do for them. You can offer them free gifts, discounts, contests, some useful tips, or some incentive for buying a certain amount of goods.
These are a few ways, though you can find many more based on your expression and market research.

About author :
Vinnit Alex is an online shopping eminent author who provides concrete information about the latest products for Naaptol shopping online.

No comments :

Post a Comment