Jul 26, 2013
6 Great Ways To Attract A Fanatical Brand Following
Posted by Irfan Ahmad Digital Information World Author Pakistan author profile Friday, July 26, 2013 Business , info-graphics , Social-Media
Be Good And Stay Authentic
Want your fans to love you so much they are willing to tattoo your logo on their left chest? Create something that not only solves a problem, but also something you are proud of. Then back up your high quality product with a humble sense of cool, and always treat your customers genuinely they're too smart for anything less.
Foster A Close Knit Customer Community
Give your customers a way to connect with you and each other to share ideas, ask questions, find answers, and engage in conversations about your products and services. It shows them you care, builds loyalty, and gives them an outlet to profess their love for your brand (which will pique the interest of potential customers who are window shopping online).
Offer Exclusive Opportunities
Everyone likes to be unique and important. Imagine how customers would feel if they were told that they could get a sneak peak to test out your beta product or rewarded with big discounts for being loyal customers? Pretty darn special.
Suit Up Your Brand
The "build it and they will come" adage doesn't quite work when it comes to websites and products. Good design is an important facet customer respect that many brands often forget. Optimize user experience with an intuitive website, design your app with a clean interface, and outfit your brand to impeccable standards. Let's face it: Looks often do matter.
Be Social But Empathetic
It's no surprise that the brands most active on Facebook, Twitter, and other social media sites are also the very ones that have some of the most enduringly passionate followers. But it's not enough to merely exist on social media. Interact with your fans, make them laugh, be informative, and really listen to their needs and wants.
Involve The People Who Matter MostOne of the most rewarding things for loyal fans is feeling as if they're part of the business they're investing in. Give them a say, and ask them directly for feedback. Go a step further, and allow them to generate unique content for you brand.
Infographic by : Getsatisfaction.com/six-ways-to-attract-a-fanatical-brand-following