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Jul 26, 2013

6 Great Ways To Attract A Fanatical Brand Following

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6 Great Ways To Attract A Fanatical Brand Following : image
They will stand for hours to wait for your product release. They will sing praises about your services every chance they get - from lively online forums to awkward family gatherings. They live and breathe your brand. Sometimes they're downright loveable. Other times, they can be a little intense. But one thing's for sure: they're forever loyal. So how would you market your brand, learn 6 awesome ways to attract a fanatical brand following for your small business.

Be Good And Stay Authentic

Want your fans to love you so much they are willing to tattoo your logo on their left chest? Create something that not only solves a problem, but also something you are proud of. Then back up your high quality product with a humble sense of cool, and always treat your customers genuinely they're too smart for anything less.

Foster A Close Knit Customer Community

Give your customers a way to connect with you and each other to share ideas, ask questions, find answers, and engage in conversations about your products and services. It shows them you care, builds loyalty, and gives them an outlet to profess their love for your brand (which will pique the interest of potential customers who are window shopping online).

Offer Exclusive Opportunities

Everyone likes to be unique and important. Imagine how customers would feel if they were told that they could get a sneak peak to test out your beta product or rewarded with big discounts for being loyal customers? Pretty darn special.

Suit Up Your Brand

The "build it and they will come" adage doesn't quite work when it comes to websites and products. Good design is an important facet customer respect that many brands often forget. Optimize user experience with an intuitive website, design your app with a clean interface, and outfit your brand to impeccable standards. Let's face it: Looks often do matter.

Be Social But Empathetic

It's no surprise that the brands most active on Facebook, Twitter, and other social media sites are also the very ones that have some of the most enduringly passionate followers. But it's not enough to merely exist on social media. Interact with your fans, make them laugh, be informative, and really listen to their needs and wants.

Involve The People Who Matter Most

One of the most rewarding things for loyal fans is feeling as if they're part of the business they're investing in. Give them a say, and ask them directly for feedback. Go a step further, and allow them to generate unique content for you brand.

infographic: 6 Great Ways To Attract A Fanatical Brand Following

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